Ryan Nugara, smiling, arms crossed, in a light blue shirt

Ryan Nugara Colombo, Sri Lanka

Business systems designer. Independent software builder.

I turn manual business operations into production software. The work draws on a decade in sales, operations and business development.

Selected systems.

Four production systems, designed and shipped end to end.

  1. Axis CRM

    B2B technology distribution

    Quoting in spreadsheets

    A B2B technology distributor priced by hand. Import duty had to reconcile to the cent, or the margin was fiction.

    A quote and pricing system for B2B technology distribution. It handles import-duty calculations and margin reconciliation.

    Read the Axis CRM case study
    Axis CRM quote screen, showing line items priced in rupees and a summary applying CID, PAL, SSCL and VAT
    Quote screen recreated with representative demo data. Customer details withheld.
  2. ClaimFlow

    Sales operations

    Claims settled by screenshot

    Live sales run inside messaging groups. First come, first served, argued over timestamps nobody could verify.

    A sales operations platform that manages live buyer transactions and storefront management.

    Read the ClaimFlow case study
    ClaimFlow buyer storefront on the catalogue tab, with no sale live
    The buyer storefront between sales. No sale was live when this was captured.
  3. Knowledge OS

    Institutional knowledge

    Context nobody could find

    Decisions scattered across chats, documents and memory. Retrievable only if you happened to be in the room.

    A searchable institutional memory and decision documentation system.

    Read the Knowledge OS case study
  4. Prompt Platform

    Follow-up and tasks

    Follow-ups written at 11pm

    Every message drafted from nothing, every time, with quality judged on instinct.

    Automated follow-up and task management.

    Read the Prompt Platform case study

From operations to software.

Every one of them started as a job I did by hand.

  1. By hand: Pitches, proposals and storyboards

    deleting v1 to v6…

    In software: Conversion-first marketing sites

  2. By hand: Market entry and local depth

    swapping hunches for search data…

    In software: Local-search and AEO foundations

  3. By hand: Customer conversations

    removing phone tag…

    In software: Booking and enquiry journeys

  4. By hand: Pricing, quotations and duty math

    reconciling duty to the cent…

    In software: Quote engines, right to the cent

  5. By hand: Pipeline reviews and QBRs

    retiring the 14-tab spreadsheet…

    In software: CRM pipelines and dashboards

  6. By hand: Order operations and billing

    removing manual re-keying…

    In software: Billing, receipts and checkout

  7. By hand: Follow-ups and task chasing

    removing 11pm…

    In software: Scheduled agents and assistants

  8. By hand: Institutional memory

    moving context out of one head…

    In software: Searchable knowledge systems

  9. By hand: Prospect research

    closing 40 browser tabs…

    In software: Lead discovery and enrichment

A decade owning the number. Then I wrote the software that owns it.

Independent software builder and business systems designer. Colombo, Sri Lanka. A solo operator.

Commercial growth, regional strategy and operations, paired with the systems I now design, build and ship on my own.

What I do

I turn manual business operations into production software. The work draws on a decade in sales, operations and business development.

How I work

I start from what the business actually needs. As a solo operator, you deal with one person from first call to production.

Ryan Nugara, smiling, arms crossed, in a light blue shirt, against a plain wall

Ryan Nugara

Independent software builder and business systems designer

Based in Colombo, Sri Lanka. Working with teams anywhere, remotely.

Operator
Ryan Nugara (solo)

Operating and building.

Operating

Quotas owned, quarterly reviews run, complex quotes priced, a team led.

  1. Sales
  2. Operations
  3. Business development
  4. Commercial growth
  5. Regional strategy

Building

  1. Conversion-first marketing sites By hand: Pitches, proposals and storyboards
  2. Local-search and AEO foundations By hand: Market entry and local depth
  3. Booking and enquiry journeys By hand: Customer conversations
  4. Quote engines, right to the cent By hand: Pricing, quotations and duty math
  5. CRM pipelines and dashboards By hand: Pipeline reviews and QBRs
  6. Billing, receipts and checkout By hand: Order operations and billing
  7. Scheduled agents and assistants By hand: Follow-ups and task chasing
  8. Searchable knowledge systems By hand: Institutional memory
  9. Lead discovery and enrichment By hand: Prospect research

What a decade actually looked like.

Sales, operations and business development, before a line of production code.

Quotas owned, quarterly reviews run, complex quotes priced, a team led.

  • 32% year-on-year revenue growth, approximatelyIn my last sales role
  • 12% account retention improvement, approximatelyIn my last sales role
  • 20+ person operations team ledIn my last sales role

Building, expanding, or systematising?

Tell me the problem and how it works today. I will give you an honest read, including when you do not need custom software.

ryan@gruponugara.com

Based in Colombo, Sri Lanka. Working with teams anywhere, remotely.

Ask about a build

Email ryan@gruponugara.com with your company, how the process works today, and what you want built.

Mendwell

A related project: websites, stores and the systems behind them, in Colombo.

trymendwell.net